Getting traffic to your website is exciting and it is essential in Philadelphia. Yet not everyone who visits is going to stick around for long. In a matter of seconds, they can decide if the layout is appealing to the eyes or not. Make sure this isn’t going to be a factor that causes them to go look for another site to visit. Don’t give them any reason to feel they can’t find all they need where they are at.
Once they are there, they are going to look for information. This is why a web design company in Philadelphia needs to focus on easy to follow navigation elements. Nothing will result in visitors leaving your site faster than becoming frustrated with the places to visit and how to get a certain process accomplished.
Your homepage needs to be welcoming and offer plenty of solutions. What would be the main reason people are coming to your site at that time? Your text can have some links embedded that will take them to an order page, to a video showing how to use a product, or other common locations. They will appreciate being able to click and then quickly taken to that spot where they need to be.
The top area of your website needs to offer a tool bar that is specific to navigating around your site. The more products or services you offer, the more important this becomes to them. There should be main segments they can view and it will be easy enough for them to determine where they can find information for what they are looking for.
You can further narrow it down by offering drop down boxes in each of those main headers. When they click on a main header, they can see the various items that fall under that category for them to select. This makes it very convenient for them to get to customer service, check the status of an order, and even to view archived materials.
It doesn’t matter what type of business you are a part of, large or small. One of the biggest complaints out there has to do with poor navigation. The easier you can make this with a web design company in Philadelphia, the more you will appease the traffic you gain. They are more likely to spend time gathering information. The longer they spend on your website, the more inclined they will be to make a purchase.
If your current website seems to be losing plenty of traffic early on, it is time to investigate why. Hire a professional who can give the website a facelift with a web design company in Philadelphia with some structure, and some navigational tools that will improve the outcome you have with your visitors.
It does make a difference so don’t underestimate how these changes could influence your relationship with customers. Not only can it help you to get initial purchases from a visitor, it could result in repeat business from such customers in the future. As a result, your business can continue to grow and increase profits.